Greeting from President
Japanese emperor oak cake for Boys Festival, cheery leaf cake for Girls Festival, inside-out bean paste cake for spring/fall soul-honoring periods, and moon dumplings. At every special event to celebrate the change of seasons or in daily life, Japanese people enjoy various Japanese sweets and have nurtured sensible culture.
HINOMOTO-KOKUFUN Co. Ltd. has been manufacturing/selling “powdered rice” to make seasonal sweets of each season for over 130 years since our founding. We have been injecting new ideas to the good old tradition.
At the same time, we have never ceased to promptly reflect the increasingly diversified culinary culture as well as upgrading facility, technology and capabilities of our staffs. Especially important for us is the cultivation of new categories by the flexible mindset which shapes the key mission of one of the long-standing companies that has been helping to create richer culinary culture in Japan.
We will try even harder to meet your expectation by a wide array of safe and secure products to match with your needs while integrating the tradition and the latest technology. I humbly ask for your kindest support.
NOBORU KURODA president
Company Profile
Company Name | HINOMOTO CEREALS FLOUR MILLING CO., LTD. |
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Establishment | February 11, 1887 |
Capital | 72,600,000 Yen |
Representative |
Hiroshi Kuroda, Chairman and Representative Director Noboru Kuroda, President and Representative Director |
Address |
Head Office / Tochigi Factory MAP (View Google Maps) Head Sales Office MAP (View Google Maps) Osaka Sales Office MAP (View Google Maps) Nagoya Sales Office MAP (View Google Maps) Oyama Distribution Center MAP (View Google Maps) |
Tochigi factory | site / 15,000m2 Total building area / 9,000m2 |
Oyama Logistics Center |
site / 7,000m2 Total building area / 6,000m2 |
Production capacity |
Monthly production / 2,000 t |
Business Description |
Manufacturing and processing cereal flours and agricultural products, and trading raw materials and final products |
Business Line | Various rice flours and other confectionsery products for both food industry and retail |
Affiliated companies |
Osaka Food Provision Co., Ltd. Meister Hinomoto Co., Ltd. |
Sanatorium | Hinomoto Karuizawa Sanso |
Head Office / Tochigi Factory
Oyama Logistics Center
Company Office
Head Sales Office Osaka Sales Office / Nagoya Sales Office |
In order to quickly answer to our customers’ needs, we present new ideas and support new product development including the combo of rice flour and other food items. If you have any questions regarding rice flour, please don’t hesitate to ask us. |
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Planning and Development Department more info |
We support you from the technical and quality perspectives, e.g. production of trial samples and recipes to suit your needs. We are happy to visit you with our Sales staff. |
Purchasing / Logistics Department more info |
On top of our own products, we offer a variety of related third-party products to meet your needs. (Procurement) In order to offer the sense of security when using our products, we ensure the temperature- controlled storage at the distribution center and prompt shipment. (Logistics) |
Manufacturing Headquarters / Manufacturing Department more info |
We utilize the milling technology/know-how we have been historically developing as well as the food safety management system based on FSSC22000 to produce stable quality products that meet your any needs. |
Manufacturing Headquarters / Business Department |
We work closely with the major rice producing regions to purchase safe and sound ingredients. |
Quality assurance department more info |
Conducting tests and inspections including physicochemical and hygiene tests of ingredients and products, we develop new milling technologies and answer to our customers needs to provide the “security” by “safe” and “stable” products. |
Administration Headquarters / President’s Office |
I am a secretary for our president. I often meet with visitors to the HQ. |
Administration Headquarters / Administration Department |
We are responsible for accounting, finance, system, general affairs, HR, and administrative works for sales order management. Our accountable staffs are known for their accurate data input and PC expertise. |
Management Headquarters / Corporate Planning Department |
We build PR/Corporate Plans, manage and analyze their outcome. We lead the sustainability actions as the company-wide initiative. |
Management Headquarters / Related Business Department |
We are responsible for the business administration of our group companies. |
When It Comes to Rice Flour, Leave It to Us
Certificate / Certificate
Base Philosophy
We contribute to the development of the increasingly diversifying culinary culture via processing “rice”, and pursue the development of products that meet the social needs.
We value the internal and external communication under the spirit of “harmony”, and pursue the happiness of employees and growth of the company while coexisting with the society.
- We regularly review and continuously improve our quality management system to sustain its validity and adequacy.
- We respect all relevant laws and regulations to provide safe and sound products, and accurately address requests from our customers to further improve the customer satisfaction.
- We ensure to notify all employees of this quality policy, devote ourselves to personnel development, and commit to our works to achieve the quality target of own department.
June 15, 2021
HINOMOTO-KOKUFUN Co., Ltd.
Noboru Kuroda, president
Hanging scroll of powdered grandmother
Corporate History
Since our founding during Meiji Era in 1887, we have thrived in five different eras of Meiji, Taisho, Showa, Heisei and Reiwa. We are committed to staying with the sincere production/development of products our customers can trusts.
This is the digitalized image of hanging scroll that has been passed down to generations of our founding family, the Kuroda. As this lady is very lovable, she appears on our paper bags and other tools as the face of our company.
1887 | Matsugoro Kuroda starts grainbusiness in Hyogo Prefecture. |
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1927 | Hinomoto Shokuryo Kogyo KK is established in Tsurumi, Osaka. |
1932 | Kyoto branch is established. |
1941 | Kumamoto Shokuryo Kogyo KK is established. |
1943 | Osaka Factory is designated by the government to produce cereal flour and bread for infants and children in the post-war era. |
1945 | Became a government-designated consignment processing factory. |
1949 | Became a government-designated processing factory for producing flour for childcare. |
1951 | Became a designated bread factory for school lunch. |
1962 | Tochigi Kokufun KK is established in Oyama, Tochigi. |
1965 | The company name is changed to HINOMOTO CEREALS FLOUR MILLING CO.,LTD. Osaka Factory is moved to Daito, Osaka. |
1971 | Head Office is moved to Daito, Osaka. |
1975 | Tokyo sales office opened. |
1976 | New Tochigi Factory is completed. |
1979 | Hiroshi Kuroda appointed president. |
1980 | Nagoya sales office is opened. |
1984 | A low-temperature warehouse is completed in Tochigi. |
1987 | Tochigi Second Factory is completed. |
1988 | Established a flour factory in the United States (California). |
1989 | New office and warehouse for Head Office is completed. |
1990 | Tochigi Factory is expanded. |
1992 | Nagoya sales office is moved to new building in Nishi-ku. Tochigi Factory is expanded. New low-temperature warehouse, Laboratory and Workshop Hall are completed in Tochigi. |
1994 | Business collaboration with a Thai major rice flour manufacturer is commenced. |
1997 | Alphatized rice flour production line is added. |
1999 | Miki Kokufun KK is acquired. |
2000 | Rice milling line is added. |
2002 | Oyama Distribution Center is completed. Tateyama Co.,Ltd. is acquired. The qualification for manufacturing JAS Organic Processed Foods is obtained. |
2004 | Sun Flour Starch Industry Co.,Ltd. is completed in Thailand. Business alliance with Semba Tohka Industries Co.,Ltd., Tateyama Co.,Ltd is formed. New Plant for blending is completed in Tochigi factory. |
2006 | Hoshiyama Shoten is acquired and reorganized to KK Hoshiyama. Head Office is moved to Tokyo. |
2008 | Rice milling factory is expanded. |
2010 | New pulverizer for producing finer rice flour is installed. Stamp milling line is expanded. |
2012 | Mixing and packaging processes are expanded. |
2014 | Enterprise resource planning system is renewed. |
2017 | Mixing and packaging processes are renewed. |
2019 | Head Office is moved to Oyama, Tochigi. Stamp milling line is expanded. Tokyo Branch moved to Omiya-ku, Saitama. |
2020 | Nagoya Branch founded in Osaka Syokuryouoroshi Nagoya Office. Acquired FSSC22000. |
2021 | Hiroshi Kuroda appointed chairman. Noboru Kuroda appointed president. |